I’m an Architect of Order and Chaos.
I’m Justin. I speak fluent Memphis, decent Spanish, and the hardest language of all: Corporate.
The corporate world loves boxes. They want you to be the “Tech Guy” or the “Creative.” I think that’s nonsense.
I hold an M.S. in Information Systems and a B.A. in Communication. That means I can argue logic with your backend developers, then turn around and write the story that makes the user actually give a damn.
Here’s the chaos: I’ve lived a dozen lives. I’ve run creative studios, edited video for theGrio, and yea—I’ve written erotica. (You want to learn about “user intent” and “holding attention”? Try that genre. It’s harder than it looks).
Here’s the order: I take that wild, human experience and apply it to rigid systems. At State Farm, I took dense regulatory nightmares and turned them into UX copy that bumped engagement by 7%. Currently, I train AI at Mercor and Outlier. I grade multimodal outputs and fix hallucinations, teaching the models to understand context so they don’t sound like breathless calculators.
And I still write on the side.
I’m a Dangerous Generalist.
I don’t stay in a lane because the problems don’t stay in a lane. I go where the mess is. I find the disconnect between your code and your customer, and I fix it.
If you want safe, hire a specialist. If you want to build something wild, hire me.