Gary Vee’s Right Again

I’ve had this thought stuck in my head on a loop. It’s playing louder than the intro to Californication.

Yeah, I watched it. Probably too many times. But let’s not dissect my viewing habits right now.

Here’s the actual wrestling match happening upstairs: Personal Brand vs. Business Brand.

It’s the difference between Dwayne Johnson and The Rock. One is a human being, the other is a character in spandex.

Gary Vee actually gets this right.

He warns that if you paint yourself into a corner as “The Crypto Guy” or “The SEO Girl,” you’re screwed four years later when you stop caring about Bitcoin or keywords.

Building your actual name is the only insurance policy that matters.

If you’re happy being the “One Thing” person until you die, have at it. Seriously. Go wild.

But that’s not me.

My brain is a beautiful mess that refuses to stay in one lane. I need to learn the hell out of everything, try stuff, and see how the scattered pieces actually fit together.

So, I’m betting on myself. I’m going the personal brand route.

I’m not here to sell you a rigid niche. I’m here to connect the dots you didn’t even know were related.